Susan G. Komen® Greater Fort Worth To Premier New
 More Than Pink Walk Event In 2018

New Name/Approach Improves Experience and Connection to Komen’s Lifesaving Work 

FORT WORTH, TX– Susan G. Komen Greater Fort Worth told supporters today to expect some changes at its annual fundraising walk this spring.  Komen has been hard at work on the next evolution in the history of the Race for the Cure® series, and residents of Fort Worth will be among the first in the country to see it! 

Komen Greater Fort Worth was selected to be one of four locations across the country to pilot test a new Susan G. Komen More Than Pink® WalkTM event, which along with a new name will include a fresh new look and experience focused on energizing the community around the lifesaving work Komen’s supporters make possible.  This new approach is based on input from participants across the country, and by Komen’s own observations from years as the leader in breast cancer walks. 

“Much of what you have come to love about the Race will continue with our new More Than Pink Walk,” said Executive Director Tracey Boyes.  “These changes are intended to increase people’s connection to our work beyond breast cancer awareness. Together, we are more than pink–a community of people who want to do more for research, more for our communities, more for caring for those among us who are living with breast cancer – including metastatic breast cancer – and more action to find cures.

“The biggest difference is that the More Than Pink Walk will not have a separate run element, focusing instead on the walk which reflects the vast majority of the event’s participants who walk, rather than run during the event. This change will create a greater sense of community among participants and will provide a more personalized, emotional experience for all who attend.  Without the expenses incurred with a separate timed run, Komen will maximize the amount of funds raised by the event to support our local work to save lives and end breast cancer.” Details are:

Komen Greater Fort Worth More Than Pink Walk

April 28, 2018

Clearfork

“We’re excited about this new chapter and encourage everyone to register and begin fundraising!  We look forward to seeing everyone walking on April 28 for a day of inspiration and hope in support of all those living with breast cancer, and those who have survived, and to remember and celebrate the lives we’ve lost to the disease,” added Boyes.

For more information on this event and what changes to expect, please visit and register online at http://greaterfortworth.info-komen.org.

ABOUT SUSAN G. KOMEN GREATER FORT WORTH:  The mission of Susan G. Komen Greater Fort Worth is to save lives and end breast cancer forever by empowering people, ensuring quality care for all and energizing science to find the cures. Seventy-five percent of all local donations funds screening and diagnostics, cancer treatment, education and support services for uninsured and underinsured women and men in the Komen Greater Fort Worth service area of Tarrant, Parker, Johnson, and Hood counties. The remaining 25 percent supports the national Komen Research Grants Program, which funds groundbreaking breast cancer research, meritorious awards and educational and scientific programs around the world.

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